Saturday, January 13, 2007

VideoSticky = The Next Evolution of Blogs and Video Communities

Having been involved in several startups and serving on the advisory boards of technology companies has kept me immersed in new media technologies, user generated content, blogs, podcasts, etc... For the past several years. This keeps me on the bleeding edge of trends.

So we have decided a few months ago to move forward with an idea that hit me about 7 months ago. There are several huge problem in the blogosphere and in video sharing sites such as youtube and google video. The first problem is data overload and the non ability to effectively and efficiently find and share videos. There are no true video communities. youtube is a distribution platform that has a swarm effect but no true community and way to connect with other like minded viewers.

The problem in the blogosphere is that there is a huge gap between the blogger (publisher) and the readers. Sure the readers can comment and that is great. But you are effectively publishing into a void and you don't know who is reading your blogs. You have a big gap in forming connections with your readers. If you are a blog reader you have no efficient way of finding other blog readers of the same blog and connecting with them.

Because there is a huge gap we have designed and are building (we have been in stealth development for a while) a solution that will connect the dots and fill the gaps for these 2 pain points.

The solution is simple, elegant, efficient, addictive and fun as heck. will launch in early 2007. We will allow people to create their own video channel by aggregating video from most major video sites such as youtube, myspace, google, yahoo, etc. Viewers of these videos can form organically and connect in really cool ways. Don't mistake this for a video sharing site... it is much much more than that.

The other thing we are doing at is letting bloggers see immediately who is reading their blog via a widget they put on their blog. blog readers can also see who else his reading the same blog. Users can then connect and form a community with like minded individuals. This is huge! Oh and there a ton of other cool things that you will be able to do such as make cool widgets for your blogs... but we need to keep that a secret until we launch.

So check out today and sign up for the beta invites.

Or you can read our Blog at and let us know what you think. We would love to hear your comments, thoughts insights and suggestions.

Sunday, October 29, 2006 : 30 Days to Launch. A Video Documentary Series

Have you ever wondered what it is like to launch a business online? Watch this video documentary series. 30 Days to Launch: A real behind the scenes look at a Start Up.
This is for the business You can follow the entire weekly video series and all of the development at the blog here.

Wednesday, September 06, 2006

New Media Gulp: Web 2.0 Trends, Technology & Software Blog

We thought that it was important to inform & announce to the loyal readers of this blog about a new media venture that we have recently launched. We have been involved in Web2.0 technology before it was called web 2.0. We have been on the cutting edge of this field for several years.

So we have decided to create a new media outlet with some pretty lofty goals. The Blog & Podcast Property: is a Web 2.0 trendspotting and reporting resource blog.

This blog will inform business owners, technology players, managers, developers and startup entrepreneurs on the latest developments online and how they are impacting businesses.

We have unique and original content about technology start-ups, Web 2.0 Software and Service developments as well as offering our insights into how these technologies are changing the face of the internet.

This is a very exciting time to be reporting on new developments with new technologies being launched at a high rate of speed. These technologies are penetrating and upsetting traditional business models with technology that streamlines processes and offers anew way to engage social media and consumer generated media such as blogs, podcasts, video, RSS, Mashups, etc...

Software development environments such as AJAX, Ruby on Rails, XML and other exciting new technologies are facilitating the rapid velocity of change that we are experiencing on the internet in the last year or so.

So stay on top of the new media trends at

Monday, January 02, 2006

Leveraged Promotion :: The Power of Business Blogging Part One

Leveraged Promotion :: The Power of Business Blogging Part One.

This is a short excerpt from a 3 part series that my partner Tinu authored.
Business Marketing with Blogs is no longer the wave of the future, it's an essential part of online marketing.

In the past few weeks, the online world has been a-buzz with news of several pivotal events that amount to a full embrace of RSS and Blogging for better marketing results.

And it's about time.

Some of the news of the past six weeks includes:

* The debut of Google Blog Search
* The unveiling of Google Reader
* The new Yahoo Podcasts site
* The includsion of blogs in Yahoo News section as news sources
* Verisign's purchase of
* Verisign's subsequent aquisition of Moreover

...and much more Read the entire 3 part series on Business Blogging on my other blog over here. http://blog.leveragedpromotion

I Co-Author 6 other business marketing blogs on several topics. So go on over and get some great quality content.

Rodney Rumford

Wednesday, October 19, 2005

Business Blog Marketing Training Session and Video

I was recently asked to speak to a group of marketing professionals at the San Diego Software Industry Council about business blogging. The training session was fantastic and very well received by the marketing professionals that attended.

What happened was that after the training session was over people were asking me for slides and saying that they wish they had a video so that they could review the information that was covered. This all got me to thinking that we should produce a Business Blog Marketing training video, power point slides and a companion workbook that covered additional information about the marketing benefits of Business Blogs. We actually created a 77 Minute Video about business blogging.

Some of the attendees had additional questions and concerns: so we put together a 22 page workbook that outlines action items, 8 fatal errors to avoid, key issues to business blogging success, how to get online visibility with your blog, Google & Yahoo new services that are important to marketing professionals, blog platform reviews, resources, glossary, etc...

Click here to Watch the Video of the first 5 minutes of the Business Blogging Session

Click here If you want to see the entire Business Blog Marketing Training Session Package

Having a properly executed Business Blog is a very important aspect of marketing online and is a critical part of Web 2.0, so make sure you check this out. We also talk about very recent news about how Yahoo and Google are embracing business blogs, podcasts and RSS feeds with new services that can take your business marketing to a whole new level..

Rodney Rumford

Saturday, October 15, 2005

Podcast Directory: Get your Business Podcast Listed

If you have a podcast for your business you will want to make sure that your podcast is listed in the major directories. This is a first step in marketing your podcast and getting some listeners and subscribers. This will allow your business podcast to have more online visibility and attain more listeners. The more ways that your podcast can be found the better. Now there are over 50 podcast directories, but only the top ten or so really matter.

You will want to ensure that your podcast is listed in the following 5 podcast directories.

Podcast Directory for your Business Podcast: podcast directory
Yahoo Podcast Directory
Apple iTunes (you have to submit through iTunes software)

Good luck in your business podcast marketing endeavors. Having your podcast listed in a podcast directory online is only a very small part of promoting and marketing your podcast online. There is much more to designing a business podcast marketing strategy. If you are looking for a consultant to assist you with your marketing strategy and how you can maximize the use of podcasts as a marketing tool then you should get in touch with the podcast consultants at

Rodney Rumford

Friday, October 14, 2005

Podcasting as a Business Marketing Tool: Business Marketing Professionals Need To Wake Up!

We have been podcasting since the summer of 2004. That's way way early from an online marketing perspective. We actually developed the very first web based podcasting solution for business in the the 4th quarter of 2004. That site is very successful, but what became clear to us was that podcasting was going to take off in a big way. We were right!

So immediately after we launched that first web based service we started development on a web based podcasting solution that was only focused on business podcasting. We looked at all the tools that a business marketing professional would need for podcasting and built a professional podcasting website for businesses.

We were amazed by the number of clients that immediately started using the service, we listened to users feedback and continually enhanced the solution (we are always improving the service). When we designed this solution, I kept telling my team that we needed this to be so easy to use that a novice with no technology experience could create, publish and promote a podcast in under 5 minutes. Mission accomplished!

The really interesting thing about podcasting is that it has exploded since the beginning of 2005. We were actually featured in an article by the Associated Press and showed up in Yahoo finance,Google news, Forbes, Wired, etc. We got a lot of press attention and continued to grow. In fact our growth and visibility in the business podcasting world has allowed us to grow and set up a seperate podcast consulting practice for business clients.

We handle complete outsourcing of podcasting: Everything from strategy, planning, execution, best practices, marketing and all supporting technology. We have a number of high profile podcast clients such as book publishing giant Simon & Schuster (owned by Viacom).

The REALLY BIG News: Yahoo and Google recently embraced podcasting in a major way. If your business does not have a podcast you will be left behind. Google recenly launched Blog Search (which actually finds podcasts). And just 5 days ago Yahoo launched a new podcast search engine. This is getting serious and businesses have an opportunity to extend their brand and leverage podcasting technology to gain more online visibility, leads and clients through this marketing medium. No podcasts? I guess your target market will not find you. Not good.

Check out our complete business podcasting solution at

You can also learn about our podcast consulting practice at

Best wishes,
Rodney Rumford