Adwords Blog Launch Announcement
I wanted to put a welcome post for the first entry. It is my hope that this blog will give you some insight to the challenges that I face on a daily basis while launching and managing hundreds of pay per click Google Adwords and Overture campaigns for my clients.
I have operated online business' since 1996. So I guess I am a bit seasoned in internet terms. I am a junkie when it comes to using the latest technology. I Read voraciously to try and stay on top of new developments and trends that could change the landscape of online advertising, customer acquisition, driving traffic, SEM, SEO, etc..
I will share my frustration and insights to all of the problems(rules and changes) that are typically encountered with this pay per click advertising medium. This will be a fairly informal forum as i don't have time to be perfect in all most posts.
I have been using Adwords for about 2 years and have seen the services popularity explode. My clients are in many industries, software, nutrition, consumer goods, golf, mortgage, credit, auto, etc....and the list goes on...
I have authored an eBook on the subject( www.adwordsexpert.com) that has been fairly well recieved; as well as developed software products that help users increase their profits with Google Adwords. (it's real easy to overspend with google if you are not on top of how to maximize your ROI)
If there are related issues you would like to discuss please make a comment and I will try to respond. This will make this forum more of a personal discussion that will be of great benefit for the readers and posters.
All my best,